Mr. Friedman is the Insurance Research Leader at Deloitte’s Center for Financial Services. He conducts surveys, interviews, focus groups, quantitative analyses, and other types of studies to examine and help overcome major challenges facing the insurance industry.

Sam shares his research results and recommendations in white papers, articles, blogs, webcasts, and live presentations to help insurers grow their business, improve customer experience, transform operational effectiveness, bolster risk management, enhance technological capabilities, and increase profitability.

Before joining Deloitte in 2010, Sam was the long-time Editor-in-Chief of National Underwriter, where he published an award-winning column and blog, “A View From The Press Box.” His most recent work has spotlighted trends in InsurTech investment, innovation, privacy regulations, and cyber risk management.